Key Responsibilities Include:
- Working with marketing and web teams to develop and execute public relations plans relating to new series announcements, game launches, and ongoing outreach efforts with a specific focus on online vehicles.
- Serve as day-to-day liaison between press and company. Write and distribute press releases, media alerts, and other company statements.
- Pitch and facilitate interviews, review/preview articles, and other press coverage.
- Create and distribute corporate collateral, review materials, and game assets. Maintain and build press database.
- Set up and attend trade shows, press appointments, press events and game demos.
- Manage existing relationship with PR agency and other third-party vendors to ensure cost effectiveness and efficient execution of initiatives.
- Work with internal departments to ensure consistency and clarity of communications.
- Assist with creation of community assets such as blogs, newsletters, and forums.
- Assist with marketing, publishing, and web initiatives as needed.
Other Requirements:
- 2-5 years experience in public relations. Experienced in the planning and execution of product launches, with an emphasis on online / downloadable products.
- Specialized experience with online outlets – online press vehicles, blogs, social networking media.
- Proven track record working collaboratively in a team environment.
- Able to tailor written materials to a variety of audiences (business-oriented, press, customer / community, etc.).
- Able to work under pressure and coordinate numerous activities while achieving launch goals.
- Strong problem-solving, budgeting and cost analysis skills and decision-making ability.
- Outgoing, assertive, pro-active PR ace, with high energy for pitching, pursuing and securing best placements – high quantity, quality and consistency.
- Organized and detail-oriented, with strong time management skills.
- Excellent written, verbal and inter-personal communication skills. Proficient in Word, PowerPoint, Excel, and Photoshop.
Preferred Skills and Experience:
- 1 or more years of PR in electronic gaming or entertainment categories desired Experience with episodic / downloadable games a plus.
- Experience with Acrobat, InDesign, and Premiere a plus Enthusiastic about video game / entertainment industry a plus.