Public Relations Manager

Key Responsibilities Include:

  • Working with marketing and web teams to develop and execute public relations plans relating to new series announcements, game launches, and ongoing outreach efforts with a specific focus on online vehicles.
  • Serve as day-to-day liaison between press and company. Write and distribute press releases, media alerts, and other company statements.
  • Pitch and facilitate interviews, review/preview articles, and other press coverage.
  • Create and distribute corporate collateral, review materials, and game assets. Maintain and build press database.
  • Set up and attend trade shows, press appointments, press events and game demos.
  • Manage existing relationship with PR agency and other third-party vendors to ensure cost effectiveness and efficient execution of initiatives.
  • Work with internal departments to ensure consistency and clarity of communications.
  • Assist with creation of community assets such as blogs, newsletters, and forums.
  • Assist with marketing, publishing, and web initiatives as needed.

Other Requirements:

  • 2-5 years experience in public relations. Experienced in the planning and execution of product launches, with an emphasis on online / downloadable products.
  • Specialized experience with online outlets – online press vehicles, blogs, social networking media.
  • Proven track record working collaboratively in a team environment.
  • Able to tailor written materials to a variety of audiences (business-oriented, press, customer / community, etc.).
  • Able to work under pressure and coordinate numerous activities while achieving launch goals.
  • Strong problem-solving, budgeting and cost analysis skills and decision-making ability.
  • Outgoing, assertive, pro-active PR ace, with high energy for pitching, pursuing and securing best placements – high quantity, quality and consistency.
  • Organized and detail-oriented, with strong time management skills.
  • Excellent written, verbal and inter-personal communication skills. Proficient in Word, PowerPoint, Excel, and Photoshop. 

Preferred Skills and Experience: 

  • 1 or more years of PR in electronic gaming or entertainment categories desired Experience with episodic / downloadable games a plus.
  • Experience with Acrobat, InDesign, and Premiere a plus Enthusiastic about video game / entertainment industry a plus.