Key Responsibilities Include:
- Ability to analytically evaluate various media sources to choose appropriate buying channels and negotiate effective pricing models.
- Ability to optimize spends based on both short and long term goals. Evaluate partner traffic, demographics, conversions and recommend compelling messaging.
- Must have demonstrated success in creating viral and word-of-mouth marketing campaigns.
- Manage the execution, progress and reporting of marketing buys and promotional campaigns (both external & internal).
- Planning, organizing and implementation of online marketing campaigns to achieve user acquisition objectives and user engagement goals.
- Ability to effectively communicate campaign results and recommendations with external partners, vendors, ad networks and internal design, production and community teams.
- Communicate with Marketing & PR teams on local strategies, partnerships, challenges, and incorporate global strategies into local plans.
Other Requirements:
- 3+ years marketing experience with an emphasis on online marketing, campaign development, viral marketing and metrics and analysis.
- Experience in gaming, an agency or online brand/web site.
- Proven disciplined data management skills.
- Strong project management and communication skills.
- Excellent knowledge of online marketing activities and tools including email services, analytics, paid and organic search. Self-driven, results oriented, innovative and positive outlook, excellent team player.
- Passion for gaming and online marketing, with strong user orientation and ability to anticipate user needs and market trends.